Did you know?

Delivering digital advertising consumes electricity and causes corresponding CO2 emissions.

An example: An average digital media campaign generates comparable greenhouse gas emissions to a flight from Düsseldorf to Hawaii - and back.

In fact, the share of the entire media industry in global total emissions is 3 to 4 percent, putting it on the same level as global aviation.

To significantly reduce the CO2 footprint of media campaigns, we developed the eco ads®.

eco ads® reduce the amount of CO2 emitted per ad delivery.

We have optimized at every corner and achieved significant CO2 savings:

• eco ads® have a significantly smaller file size - up to 84 % less, depending on the ad format.
• eco ads® are reduced to a necessary level of tracking. When tracking an ad, specific technologies are used to track how many people, among other things, saw or clicked on the ad. With our eco ads®, only what is absolutely essential is measured. We avoid long scripts, reduce data, and save energy.

eco ads® are embedded in a CO2-optimized technological setup.

iq digital is not only committed to climate protection but also keeps social and societal aspects in view. For this, we were awarded the bronze medal by Eco Vadis in August 2024.

What can you do to support sustainability in digital advertising?

Every time you see a digital ad carrying the eco ad® label, you can be sure: The advertising company is taking ecological responsibility!

Want to get more involved yourself? Choose digital media that offer high-quality content. You can recognize these by the fact that they are not overloaded with ads and have corresponding journalistic quality.